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When to post.
By platform.
Engagement heatmaps drawn from real creator and brand accounts. Find your highest-engagement window in seconds — then let the Publot agent schedule into it automatically.
TikTok
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Charts are the start.
Your data is the win.
These heatmaps are population medians. Once you connect an account the Publot agent pulls your real follower activity, finds the precise 15-minute window per platform, and slots every post into it.
Get my real best timesQuestions, answered.
When is the best time to post on Instagram?
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For most accounts, the strongest engagement windows are weekdays 12:00-13:30 (lunch break) and 20:00-22:30 (evening scroll). Weekends shift later — peak is closer to 21:00-23:00.
What about TikTok?
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TikTok peaks 19:00-23:00 every day, with a secondary spike on weekday mornings around 07:30-08:30 (commute) and weekend afternoons 14:00-17:00.
Does timing matter for LinkedIn?
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Yes — LinkedIn performs best Tue-Thu 08:30-10:00 (pre-meeting browsing) and 17:00-18:30 (post-work). Weekends are mostly dead.
What timezone are these times in?
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The heatmaps are normalized to your follower base's local time. The personalized version after sign-in adjusts to wherever the bulk of your followers actually are.
Will Publot post for me at the right time?
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Yes. Once you connect an account, the autonomous agent reads your follower-activity data and schedules each post into the highest-engagement window automatically.
How do you know these times?
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We aggregate posting-window performance across creator and brand accounts using Publot. The numbers above are medians — your account will skew earlier or later depending on niche and follower geography.